How to Launch and Grow Your Affiliate Program on BigCommerce

Do you want to build an affiliate marketing network and open an online store for your company but are unsure where to begin? In order to maintain a competitive edge in the current fiercely competitive market, brands must establish their own affiliate marketing program.

Brands may reach a wider audience, raise sales, and enhance brand awareness with the aid of affiliate marketing. Over 80% of brands use affiliate marketing, which is a fantastic example of the importance affiliate marketing plays in a brand's marketing mix, according to a recent Rakuten survey. To support this claim, 40% of US brands indicated affiliate marketing networks as their primary customer acquisition method in a recent INC poll. That is very significant!

All of that sounds good, but you might still be a little confused about how to become involved. For this reason, Refersion is here to assist in making the affiliate marketing program application process simpler for companies of all sizes. BigCommerce is one of the top e-commerce software systems that works well with Refersion's affiliate marketing network. 

What Is BigCommerce?

Since its establishment in 2009, BigCommerce has become one of the leading all-in-one ecommerce software platforms for both startups and established brands looking to launch and grow their online store.

It’s a robust platform with a straightforward and easy-to-use interface that makes it simple for beginners to get started while offering advanced built-in features that established brands can utilize to grow their online store.

As a result, BigCommerce is one of the fastest-growing platforms in the ecommerce software market, with more than 90,000 online stores in 65 countries using their ecommerce platform. Their clients range from startups to household names such as Toyota and Martha Stewart.

Below is a quick overview of the core features and offerings of BigCommerce:

Highly-customizable pre-built site templates for easy online store creation

Built-in SEO features

Ecommerce marketing and conversion tools and solutions, such as affiliate marketing platform integration

Ecommerce shipping and payment tools and solutions

A single dashboard functionality: store product listings, as well as third-party product listings on platforms such as Amazon, Facebook, Instagram, eBay, and more, all accessible from one dashboard

Point-of-sale (POS) solutions

B2B ecommerce tools and solutions

Ease of Integration with Refersion

Refersion has made integration with your BigCommerce store to track affiliate orders generated in BigCommerce as easy as following these four steps:

Install the Refersion app in BigCommerce.

Add Refersion’s tracking code snippets to your BigCommerce store.

Determine the SSL settings for your site, of which there are three options to choose from.

Run a test order to confirm everything is working correctly.

Launching Your Affiliate Program with BigCommerce and Refersion

Refersion has broken down the typically confusing and complicated affiliate marketing process into an easy-to-follow procedure with helpful guidelines and support. 

Once your BigCommerce store is integrated with Refersion, launching your affiliate marketing program is as easy as:

Update your logo, site title, and set your terms and conditions.

Create affiliate offers & tack orders.

Set up your affiliate payment method.

Tips to Start Optimizing Affiliate Results Post-Integration

Once you have your BigCommerce online store’s affiliate program up and running with Refersion, a great way to start optimizing your affiliate results from day one is through tiered commission structures. Here are a couple of tips to start optimizing your affiliate results with tiered commission structures:

Tiered Structure By Conversions

This is a great tier structure that allows you to set commission tiers based on the total approved conversions during a given time period. For example, let’s say you set a 15% commission rate on 10 to 25 approved conversions and an 18% commission rate on 25 to 25 approved conversions, with a maximum commission rate of 20% for the next six months. In this case, no commission on the first nine conversions would be received by the affiliate. However, the affiliate would receive a 15% commission on the following 10 to 25 approved conversions, an 18% commission on approved conversions 25 to 35, and finally a 20% conversion on approved conversions 35 and up.

Tiered Structure By Order Value

This is an additional excellent tier structure that lets you define commission tiers for particular order values within a specified time frame. Let's take an example where you decide to charge a 15% commission on orders valued between $100 and $200 over the following thirty days. Therefore, an affiliate will receive 0% commission on an order that they bring in on the first day, provided that the order has a $90 order value. However, their commission on that order will be 15% if the total order value is $105 or more. After that, you can continue to add levels, such a 17% commission rate on orders valued between $200 and $400, and so forth. 

BigCommerce makes it simple to launch an online store in a matter of minutes. With a ton of marketing and e-commerce capabilities to boost sales, it's one of the top e-commerce platforms available. 

Furthermore, Refersion makes it easier than ever to integrate your BigCommerce online store with an affiliate marketing network. Establishing and expanding a profitable affiliate program is made simple by Refersion's user-friendly integration and affiliate program start guide.