How to Build an Affiliate Program for Fitness Bloggers

Fitness influencers on TikTok and Instagram have grown to be powerful figures. However, fitness blogs are a mainstay. Long-form articles are perfect for affiliate marketing since they offer more room for detailed workout instructions, complicated recipes, still photographs, infographics, maps, and other important information for serious fitness fans.

Strong collaborations are essential for every fitness blogger, regardless of whether they choose to concentrate on long-form or bite-sized material.

Fitness bloggers that participate in comprehensive affiliate and ambassador programs can earn money, but success depends on openness and a customized connection with each ambassador or affiliate. Furthermore, having access to data and having effective communication will be crucial. These four wellness and fitness companies have developed effective affiliate marketing schemes.

Affiliate Tracking Software That Makes Marketing Easier

HLTH Code

HLTH Code offers a nutritionally complete meal replacement shake created to be nutritious, affordable, and ultra-convenient. The brand realized they needed the help of product evangelists — influential people who believe in their product—to partner with them to spread the word. Building an affiliate program was the clear solution.

HLTH Code’s affiliate program makes it easy for fitness bloggers and other product evangelists to earn commission on sales, even if a visitor takes their time deciding to buy the product — and has grown into an important source of revenue for the business. The hands-on approach that HLTH code brings to partner activation has helped establish long-term partnerships that continue to generate monthly recurring revenue — and resulted in the brand seeing a 3.7x increase in affiliate revenue growth in just a matter of months.

Nuzest

Nuzest’s high-quality, allergen-free protein powder is becoming a must-have for fitness enthusiasts. And this success is due in part to the brand’s affiliate program which makes it easy to generate sales. They use first-party tracking that tracks referrals for 90 days, which is 3x longer standard, and helps ensure that affiliates get credit for the sales they drive. Nuzest also has its own recipe blog, which that makes it easy for fitness bloggers to get fresh ideas when featuring the brand’s products.

Performix

Performix offers a variety of energy, protein, and weight loss products. The brand image is all about motivation, making partnerships with fitness bloggers a perfect fit. Their strategy is to focus on working with established fitness experts, including trainers, but they remain open to working with anyone who is interested in helping others build true long-term strength.

Part of what makes Performix’s affiliate experience so smooth is its affiliate tracking software’s seamless data integration with its ecommerce tech stack. This results in better data that makes it easier for affiliates to reach their goals with less guesswork. Real-time detailed data allows brand representatives to make faster adjustments to their existing content to maximize sales and commissions. Since launching in January of 2018, the Performix brand’s affiliate program saw over 1,200 new rep sign-ups.

Affiliate Marketing for Beginners: What Is Affiliate Marketing?

Urban Strength

Urban Strength stands apart in the fitness industry because of its emphasis on gymnastics and calisthenics. While some of the brand's goods, like its exercise bands and foam rollers, are popular and can be used for a number of fitness purposes, others are more tailored to the demands of gymnasts.

Due to its Australian origin, Urban Strength focuses on that market and does not have any fixed guidelines regarding the locations of its affiliates. Their ambassador program is intended for seasoned fitness professionals and bloggers, and their discerning approach has helped them to preserve the premium reputation of their brand.

The Common Thread: Refersion

Refersion is honored to collaborate with the affiliate networks that have aided in transforming these reliable brands into the industry leaders that they are today. Brands can avoid guesswork in affiliate and ambassador agreements by using clear and easily comprehensible data that indicates what is effective. Personalized commission plans uphold equity and openness to keep affiliates engaged in the fitness industry and beyond.