How Customized Pop-ups Increase Affiliate Conversions

Among all the online and offline marketing tactics available to most companies, the pop-up is arguably the one with the worst reputation. Most people who have used the internet have probably encountered pop-ups at some point, whether they were unpleasant or not. 

Unfortunately, a lot of modern customers view pop-ups as an annoying and outdated marketing ploy employed by unscrupulous companies. However, the main cause of this is the widespread misuse of pop-ups by advertising in the early days of the internet. Pop-ups can help your affiliate marketing program increase affiliate conversions, though, if they are used sensibly and appropriately. 

There is a caveat to this statement, though. 

The pop-ups must add real value and appear at precisely the right time during a consumer’s affiliate shopping journey. The pop-ups that serve to aid your target audience in their shopping journey are the most likely to engage and convert your target consumers and maximize your affiliate marketing program revenues.

This article will discuss how brands can improve their affiliate strategy and take their efforts a step further with tailored pop-ups. Most brands may already be familiar with, or are already using, pop-ups and their usefulness in increasing conversions. Still, they may not fully optimize and tailor them to get better affiliate results. 

We’ll discuss this optimization in more detail and dive into the traditional pros and cons of various pop-ups so that brands can make the best decision when choosing the pop-ups that work best for them and their affiliate program. Lastly, we’ll look at two Refersion partners that offer the best pop-up services for brands to utilize in their affiliate marketing program to increase conversions.

How to Fully Maximize the Potential of Tailored Pop-ups

1. Convert Consumers Ready to Abandon with Exit-Intent Pop-ups

Re-engaging online shoppers is a valuable tool in online marketing that delivers real results. Brands can create fully customized and precisely targeted exit-intent pop-ups on their websites to re-engage online shoppers that interacted with their affiliate products via an affiliate link. They can do this effectively by showing them an exit pop-up with a valuable offer and call to action when they show an intent to leave the site. 

Another example to fully utilize the value of exit-intent pop-ups is when online shoppers show an intent to leave their site, brands can offer an exit pop-up that includes a valuable call to action that directs them to their affiliate products. This pop-up customization process can be very granular, depending on a brand’s affiliate audience and platform. Refersion’s robust affiliate marketing platform allows brands to refine their affiliate marketing program by providing the platform and tools needed to fully understand their affiliate target audience and their value. 

Brands can take this a step further by utilizing JustUno’s unique approach to re-engaging abandoning visitors. Their pop-ups offer a reminder feature that allows brands to create reminder pop-ups that target the same shoppers that abandoned their site when they eventually return to their site. These are tailored pop-ups that remind them what they left behind in their shopping carts and can go even as far as displaying an additional affiliate offer that’s relevant to the items in their cart. 

2. Floating Bar Pop-up

Brands often worry about pop-ups affecting the consumer’s user experience with the brand, but this isn’t the case when they are properly implemented. Pop-ups can be a great tool to convert organic and passive traffic into affiliate customers when used correctly. 

A great example of a very user-friendly pop-up is the floating bar pop-up. Advertisers commonly use floating bars to display a discretely displayed pop-up at the top of a web page that doesn’t come in between their consumer and the brand’s online content. The floating bar can be displayed on specific pages or even sitewide, but brands can use it to entice their visitors with affiliate deals and increase affiliate conversions. 

3. Time-Based Pop-ups

Brands can utilize the maximum potential of pop-ups by taking advantage of the real-time data on their audience’s behavior while on their website. One good example of this is introducing time-based pop-ups that only appear after a visitor has been on a specific page for a particular time. 

For example, let’s say a brand sets up their time-based pop-up to show only after a visitor has been on a specific product page longer than five minutes. Then, they will show that visitor a pop-up with a valuable offer and call to action to entice the visitor to buy that particular affiliate product through an affiliate link. 

Brands looking to get more granular with their pop-up’s timing can utilize Omnisend to choose a specific number of pages a consumer must view before the pop-up appears. Brands can even go a step further to limit the pop-up targeting to appear on only specific pages of your online store, such as the checkout page.

Pros and Cons of Pop-ups

Pros

Cost: Implementing effective pop-ups that convert visitors can usually be done for reasonable and affordable fees.

Visibility: Pop-ups are typically hard to miss. Their visibility is what makes them an attractive marketing tool. 

Conversions: When implemented correctly, the conversions from pop-ups blow most other marketing tools out of the water.

Cons

Distracting or bothersome: When used improperly and with little purpose, pop-ups cause more harm than good for firms hoping to boost affiliate revenue. 

Pop-up blockers: You can never be sure if the people in your target audience are using browser extensions or third-party pop-up blocking software.

Spammy: Pop-ups may easily become a spam marketing technique with little value for your audience if they are deployed poorly and on a large scale without any strategy.

Companies that have affiliate marketing programs but aren't getting the desired results and KPIs might take action to improve their program. Appropriately using elegant pop-ups to draw customers in with calls to action and boost affiliate income is one such method. 

Refersion is an excellent tool for comprehending your affiliate audience in depth and optimizing the performance of your business. Brands can use the distinctive pop-ups offered by our partners JustUno and Omnisend to boost affiliate sales and optimize outcomes.