A Beginner’s Guide to TikTok & Influencer Marketing

The most downloaded app in the world, TikTok, is most popular with millennials, however its user base is starting to age. It has been gaining traction across all age groups. TikTok is a less crowded platform for social media marketing than Facebook and Instagram, therefore you should think about include it in your brand's influencer marketing campaign.

Here’s why:

Viral Potential

In China, TikTok was originally known as Musical.ly, a lip-sync video sharing app. The site changed as more people used it, becoming a venue for sharing quick films that elicit powerful feelings. As the algorithm makes it simple for excellent content to be swiftly pushed out to a large audience, many individuals upload their first video on TikTok in the hopes of it becoming viral. In order to customize your video feed to your interests, the TikTok algorithm analyzes how much time you spend watching videos and how you interact with them. This results in a customized experience for every TikTok user.

A select group of users who the TikTok algorithm deems potentially interested in your material, as well as your followers, are notified when you publish a video. Your video will be viewed by more people if the first viewers interact with it by commenting, sharing it with friends, or watching it multiple times. The algorithm continues doing this again and over. The prerequisites are met for your video to go viral if a diverse range of users interact with it. This is because the algorithm will distribute the content to a larger audience.

Authentic Connection

TikTok makes video editing extremely easy and intuitive. However, high production value videos don’t necessarily outperform the straight-to-camera content of influencers just chatting with their followers. Creating captivating content and engaging with followers is what matters on TikTok.

Audiences crave an authentic connection with creators on this platform. This makes TikTok the ideal environment for influencers to establish trust with their following quickly. This trust can help your influencer or affiliate program perform well.

Since TikTok started with the younger generation, it has a much more informal atmosphere than other social media sites. The audience enjoys getting to see a glimpse of real life for the content creators they admire. TikTok users readily accept product recommendations and adopt new brands that they see used by their favorite influencers on the platform.

Fleeting Trends

TikTok first launched with only 15-second video clips. The most popular videos were lip-syncing and dance challenge videos. The most popular song and dance would change rapidly, with every day bringing a new top trend. This short-lived virality of trends is still characteristic of the platform today. Influencers on the TikTok platform track these trends. They must be able to swiftly create new content that matches the trends to expand their audience and grow their bottom line. Their trend expertise and rapid content generation skills make them valuable assets for any business owner using influencer marketing.

TikTok Influencer Marketing

The first step to getting started with influencer marketing on TikTok for your business is to check out the app. You want to see the type of content on the platform and the different content creators in your niche. There must be enough of your ideal audience on TikTok to make influencer marketing worthwhile.

Once you’ve familiarized yourself with the TikTok platform, it’s time to think about goals for your influencer marketing campaign. If you’ve never done influencer marketing before or you’re wondering what affiliate marketing is, do some background reading to understand this step better. TikTok is a great platform to grow your audience or generate sales of products. With clearly defined goals, you’ll be able to create selection criteria for influencers you want to work with.

Discover Top Tools for Influencer Marketing

Prior to choosing an influencer to collaborate with, you should conduct research on them as you would with any other influencer marketing campaign. They are representing your brand when they collaborate with you. Their morals and writing style ought to be consistent with your brand. On TikTok, influencer numbers are less significant than on other platforms because the platform's algorithm prioritizes quality content over quantity of followers.

Giving TikTok influencers the flexibility to express their creativity is crucial after you've decided an influencer or influencers to work with. Regarding TikTok trends and content development, the influencer is the authority. They are aware of the kinds of content that appeal to their audience. In the end, your brand will perform better and you will build a lasting relationship with the influencer by letting them make their own original selections.