Best Marketing Metrics for a Successful Marketing Campaign

if you’re a marketer or an intending marketer, this article is for you, at a time in your marketing journey you may wish to run some campaigns, to be able to arrive at a success you’re likely needing some marketing metrics.

A good number of marketers feel confident they’re investing in high revenue programs, your ROI won’t improve if you’re not adjusting your campaigns, so therefore you need to track these marketing metrics so as to make reasonable adjustments.

When you’re able to see to the tracking of this metrics, it will improve your marketing strategy over time. You can also develop new campaigns to reach more customers.

Growing your Business by Tracking these Metrics 

1. Cost Per Acquisition 

This is also known as the (CPA). It shows how much you spent to gain a new customer. It may also vary based on the marketing channel or campaign. You can review your CPA between channels to determine which ones attract most customers.

Divide the amount of money you spent in marketing by the number of customers acquired, so as to measure your CPA.it is advisable you look at your cost per lead (CPL) when making a review of your campaigns.

The CPL shows the dollar amount of each new lead generated. This metrics can assist you track your ROU and adjust your budgets. Your CPL equals the total amount spent on your marketing campaigns divided by the number of new leads generated in a given time.

Read more : How to be a Good Marketer 

2. Life time value of a customer 

The CLC is the total dollar amount each person is projected to spend from their first purchase to their last. The CLV based on 

a. Your Pricing model 

b. Potential upsells 

c. Forecasting data 

If you want to calculate the CLV, multiply the average customer value by the average customer lifespan.

3. Conversion Rate 

The conversion rate of your website indicates how often customers complete a desired action.  For instance you can measure the following:

a. Firm submission 

b. Free trial sign ups 

c. Consultation bookings and 

d. phone calls 

You should consider adjusting your landing pages if you’re not generating conversion. Further more, when developing your marketing strategy, it’s required you have a goal and key performance indicator (KPI) in mind ahead of time. 

Read more: How To Make Money from Affiliate Marketing 

4. Tracking of Marketing metrics 

Making sure to track these three crucial marketing metrics will allow you analyze the results of your campaigns. You will in turn use this data to optimize your campaigns for better outputs. The above mentioned are the Best Marketing Metrics for a Successful Marketing Campaign, if you find this article interested, share to your friends, thanks for reading.